Guinness World Records for Business

Record-breaking solutions for brands and organizations

Attempting a world record is the perfect opportunity to captivate your audience, craft engaging, shareable content and tell authentic stories that create a genuine media buzz.
Here's what your brand can achieve with us:

  • Unite teams and communities towards a common goal: make history!
  • Highlight the unique offering of a product or service
  • Enhance the connection of your brand with your audience
  • Make celebrations, conferences and event unforgettable
  • Support a good cause 
  • And more!
     


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Discover some of our best stories!

WHISKAS®

Loudest purr by a domestic cat (living)

You can tell when a cat is enjoying its meal by its contented purr. But what if that purr reaches record-breaking volume? WHISKAS worked with GWR Studios as they captured the moment that feline phenomenon, Bella, achieved the record for the loudest purr by a domestic cat (living).

Atlanta Falcons

Highest rope swing drop (indoor)

Watch the breathtaking moment when Freddie Falcon performed an aerial drop to break the world record for highest rope drop swing (indoors) and comfortably landed on the field in his Crocs 143 ft 5.25 in (43.71 m) below, creating a stunning, memorable spectacle for their audience in the stadium with online viral impact.

Nick DiGiovanni and Dunkin’

Largest iced latte

YouTube and TikTok sensation Nick DiGiovanni is back with another gigantic record-breaking creation – an iced latte that’s big enough to swim in. The chef teamed up with US chain Dunkin’ to create the largest iced latte, and he delivered one that measured 1,044.92 liters.