Guinness World Records





Is your brand ready to make history?



Record-breakers are making history this Super Bowl 2020 season.

Is your company team ready to join them?

Whether you want to amplify your brand, maximize audience engagement, or celebrate a once-in-a-lifetime anniversary, there's a world record to make your next PR or advertising campaign extraordinary. 

We empower brands and communities to disrupt the everyday with inspiring stories and historic achievements. Energize your audience and generate buzz behind an unforgettable world record event today. 

Want to break a record but unsure where to start?

Click submit and schedule a brainstorm for your next PR and advertising campaign. 

Get inspired by these creative record-breaking campaigns

REESE’S Take 5

Largest Chocolate Nut Bar

Just weeks after SNICKERS® achieved the record for the world’s largest chocolate nut barReese’s has now officially taken this record title with a larger-than-life replica of the Reese’s Take 5! Adding pretzels, caramel, and peanut butter to reflect the ingredients of the standard-size Take 5 candy, they broke the record by a staggering 1,215 pounds, bringing the final total to 5,943 pounds! Reese’s wanted to make a splash in their advertising spot for Super Bowl Sunday, and the only way to do this was to literally “go big”!

Are you pumped for Super Bowl® LIV?

Seven world records to get you geared up for the big game

It’s the biggest annual showdown in American football and it’s coming this Sunday! Fans all over the US and beyond are prepping for the Super Bowl face-off between the Kansas City Chiefs and the San Francisco 49ers, ready to see who will take home the coveted Vince Lombardy trophy. Many can’t decide if they’re more excited about the game, the food, the commercials, or the epic halftime performance by Jennifer Lopez and Shakira.
That’s why, ahead of the weekend, we’re getting you inspired and fired up with some of the best record titles and campaigns related to the Super Bowl.

BUSH’S® Beans

Largest layered dip

BUSH’S® Beans is celebrating this year's Super Bowl with something BIG and it’s a campaign that's earned the brand an official GUINNESS WORLD RECORDS title. In preparation for Sunday's big game, BUSH’S® set out to create the world’s largest layered dip, comprising of 70 different layers, weighing a whopping 1.087 pounds! Held in Chicago, the record-breaking event and dip took 19 brand representatives two days to assemble.

This year's Super Bowl commercials and advertising feature world record-holders, inspiring brands to attempt the amazing. Contact us today by submitting this form and let's brainstorm exciting record ideas for your next PR and marketing campaign!